Piccadilly Theatre - Current Show: Jersey Boys

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10-12 Denman Street, London Haymarket, London, W1D 7DY - Piccadilly Theatre Tickets: 020 7369 1744

Piccadilly Theatre in London West End

Piccadilly Theatre, London West End

The Piccadilly Theatre is a West End theatre located at 16 Denman Street, behind Piccadilly Circus and adjacent to the Regents Palace Hotel, in the City of Westminster, England.

Built by Bertie Crewe and Edward A. Stone for Edward Laurillard, its simple facade conceals a grandiose Art Deco interior designed by Marc-Henri Levy and Gaston Laverdet, with a 1232-seat auditorium decorated in shades of pink. Gold and green are the dominant colours in the bars and foyer, which include the original light fittings.

Upon its opening on April 27, 1928, the theatre's souvenir brochure claimed, "If all the bricks used in the building were laid in a straight line, they would stretch from London to Paris." The opening production, Jerome Kern's musical Blue Eyes, starred Evelyn Laye, one of the most acclaimed actresses of the period.

The Piccadilly was briefly taken over by Warner Brothers, and operated as a cinema using the Vitaphone system, and premièred the first talking picture to be shown in Great Britain, The Singing Fool with Al Jolson. The theatre reopened in November 1929, with a production of The Student Prince, having a success in January 1931 with Folly to be Wise, running for 257 performances.

Following a conversion into a cabaret restaurant, the theatre reopened in April 1936 as The London Casino, which became noted for its lavish stage shows. The building sustained considerable damage when it was hit by a stray German bomb during World War II. After renovations in the early 1950s, it returned to its original name and became a venue for plays, revues, and musicals.